"So, who are you exactly?"
We're all friends here, right? Shall we switch out of third person?
I'm Alex. My dog Bacon's pictured up top, but that's me over there --->
And while we're at it, let's get real for a minute.
Are you tired? These days, everyone in the food industry is — competition is bigger than ever, and we're all scrambling to work within razor-thin margins, fueled by nothing but caffeine and a food dream.
But it's addicting, isn't it? I know I'm hooked.
I've worked in food communications my entire career — doing PR, copywriting, marketing and social media work for all things edible. It's my "bread and butter," if you will.
After working in-house for big restaurant groups (you know, the ones with 7-10 locations and the budget to have a full marketing team), I wondered — who's doing this for smaller food businesses?
How is anyone small supposed to get ahead without support?
I launched The 5th Sense so I could stop asking that question and start answering it instead.
Through The 5th Sense, small food brands can have digital marketing and copywriting help when they need it — from big-picture strategy to something as small as how to describe your dinner special to help it sell better.
I'm here to make your food biz sound as good as it looks — on paper, on the internet, and beyond.
I live for helping folks in the food industry tell their stories in a way that empowers them to share it with others.
To help you become a better communicator. To craft the content people crave.
Growing up, I was always the gal dropping the corny puns, writing speeches, editing friends' papers and telling them where to eat for dinner. Later, that evolved into a degree in Journalism, Mass Communication and Creative Writing from the University of North Carolina at Chapel Hill.
So far, I've helped more than 30 food businesses craft the content people crave online — including restaurants, food bloggers, consumer products, catering companies, start-ups, nonprofits and more.
And, when I'm not writing for the food industry, I'm writing about it. In the last 12 months, I have written more than 125 articles about the food industry in Denver for 303 Magazine— I'm the food editor over there.
The fun stuff? I'm a born-and-bred Tennessean, transplanted in Colorado by way of Georgia. I picked up a husband along the way. When I was in first grade, I won a story contest on a book I wrote about a flying spaghetti monster that was defeated by a pack of dogs. My (actual) dog's name is Bacon. I've never met a potato I didn't like.