And while we're at it, let's get real for a minute.  

Are you tired? These days, everyone in the food industry is — competition is bigger than ever, and we're all scrambling to work within razor-thin margins, fueled by nothing but caffeine and a food dream. 

But it's addicting, isn't it? I know I'm hooked. 


Hey, there. I'm Alex.

My dog Bacon is pictured up top, but that's me over there --->

I've worked in food communications my entire career — doing PR, copywriting, event marketing and social media work for all things edible. It's my "bread and butter," if you will.

After working in-house for big restaurant groups (you know, the ones with 7-10 locations and the budget to have a full marketing team), I wondered — who's doing this for smaller food businesses? How is anyone small supposed to get ahead without support? 

I launched The 5th Sense so I could stop asking that question and start answering it instead. 

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Through The 5th Sense, food brands of all sizes can have access to digital marketing and copywriting help when they need it — from big-picture strategy to something as small as how to describe your dinner special to help it sell better. 

Simply put, I'm here to make your food biz sound as good as it looks — on paper, on the internet, and beyond.

I live for helping folks in the food industry tell their stories in a way that empowers them to share it with others. To help you become a better communicator. To craft the content people actually crave.


And, when I'm not writing for the food industry, I'm writing about it. I'm also a freelance food writer, formerly the food editor of 303 Magazine. In the last year and a half, I have written and edited more than 400 articles about the food industry in Denver.

So far, I've helped more than 30 food businesses capitalize on digital hospitality — including restaurants, food bloggers, consumer products, catering companies, start-ups, nonprofits and more.

The fun stuff?

I'm a born-and-bred Tennessean, transplanted into Colorado by way of Georgia. I picked up a degree from UNC- Chapel Hill and husband along the way. 

When I was in first grade, I won a story contest on a book I wrote about a flying spaghetti monster that was defeated by a pack of dogs.  

I've never met a potato I didn't like. 

Here are a few places my copy has been featured—