5 Steps to Writing a Better "About Me" Page

You aren't boring. Maybe it's your "About Me" page. 

1. Don't make it about you. 

Shocking, I know. But it's true. While people are coming to your about page to learn about you, they're more likely coming to decide if they can relate to you. I always tell my clients that their about page isn't about them—it's about their ideal customer and what they can do for them. 

For example, who do you want to buy a blender from?

Person A: "Opening in 2014, Blenders & Company was founded by a family of four living in Colorado. We've made more than 10,000 blenders."

OR

Person B: "Smoothies, milkshakes, sauces and more. It's no secret we love blending. But, as our family began to reach for the blender at least three times a day, we realized how inconvenient they are—bulky, hard to clean. We created Blenders & Company for families like ours. Ones that blend more than anything else."

I don't know about you, but I'm going with person B. They seem to get me and the problems I'm facing. Except my problem is that I can't afford a Vitamix. 

2. Do more than love coffee and your family. 

If I read one more about page that says "I love coffee, music and my family." I'm going to scream. All of those things are great, but what about that differentiates you from the 29,301,283 people out there sipping caffeine and using Spotify?

Instead, consider facts about your personality that'll make you stand out. No one is going to say, "Remember that girl who really loves coffee?" What do you bring to the table that makes you unforgettable?  Maybe sharing that I won a storybook contest about a flying spaghetti monster defeated by a pack of dogs isn't relevant per se, but you definitely won't forget it.   

3. Go beyond the headshot.  

Professional headshots are great, but sometimes once you've seen one you've seen them all. People buy from people, and after humanizing your brand/business with the relatable facts we've curated in #2, we're going to supplement it with photos. 

So, I don't love coffee. In fact, I don't drink it at all. What I do love are potatoes, and I'm frequently telling people that I'm pro-potato or that I've never met a potato I didn't like. Memorable? Maybe. 

BAM! How about now? Have you ever seen someone posing with a handful of potatoes? Now you have. 

The point is, consider a photo of you doing something else outside of your headshot. You're more than a person smiling at their desk with their hair brushed. Show it. 

4. Use storytelling to showcase your expertise.

If someone needs to see your resume, they'll ask for it or go to your LinkedIn page. Your about page doesn't need to be a rehashing of bullet points. You're proud of what you do though, and you shouldn't discount that. Weave some key points into your narrative strategically. 

Here's one of my favorite examples from my girl Ashlyn Writes

Bottom line— just be you. If you aren't funny, don't try to be. If you speak simply, don't drop in a bunch of blab like "nevertheless" and "perfunctory." If you're more formal, don't promise "to help a sistah out, yo." 

5. Include a call-to-action. 

So now your reader has gotten to know you. You've wow-ed them by how relatable you are, and they've enjoyed your (actually) fun facts. They've got a great picture of who you are, what you do and why you're good at it. Now what?

Tell them what to do. Chances are, if they've made it to the bottom of your about page, they're interested. So tell them what to do next. Typically, this is encouraging them to reach out by filling out your contact form, so don't assume they will—tell them to. 

What's the best about page advice you've ever received? Let me know in the comments!

6 Podcasts Perfect for Work, Self-Improvement and Fun

Podcasts have been having a moment since Serial hit the airwaves in October 2014. Now, everywhere I go, I hear friends and colleagues talking about podcasts instead of TV shows. As a lover of both, I could never choose, but I have been enjoying listening to podcasts while I drive, clean my house or walk the dog. To avoid burnout, I switch it up between podcasts for work, self-improvement and fun. Here are 6 that I bring up almost every time one of those podcast discussions takes place: 

For Work

Goal Digger

If you're a lady who owns (or hopes to own!) your own business, you've got to have a weekly date with Jenna Kutcher's Goal Digger podcast. This workshop-style sound bite is full of interviews, helpful tips and real women sharing their successes and failures in business. Jenna is hilarous and incredibly down-to-earth, and I listen to this everytime I feel like I have no one to talk to about the ups and downs of business ownership. 

Unemployable

I'm a sucker for a good name, and Brian Clark got me with this one almost immediately. In his own words, "Unemployable provides actionable strategies for thousands of freelancers, consultants, coaches and entrepreneurs." As a copywriting/marketing dork, I've enjoyed hearing from big-name guests like Tim Ferriss, Seth Godin and Gary Vaynerchuk. Really, Unemployable is for anyone ready to dip their toe into entrepreneurship. 

For Self-Improvement

Happier

It's no secret that I love Gretchen Rubin. Her book The Happiness Project, helped pull me out of a serious funk, and her podcast Happier is just an extension of that. Each week, she and her sister have a conversation about their lives, maintaining balance and tips to cultivate a happier life. It's approachable, actionable and I really enjoy it. 

Invisibalia

invisibiliapodcast.jpg

I'm embarrassingly obsessed with self-improvement anything, particularly as it applies to personality traits in different people. NPR's Invisibilia only adds fuel to the fire. In their own words, "Invisibilia (Latin for invisible things) is about the invisible forces that control human behavior – ideas, beliefs, assumptions and emotions." It's also a great source for casual party conversation and interesting fun facts. If you love powerful storytelling and learning more about what shapes us as people, you'll love this one. 

For Fun

My Favorite Murder

If you've ever spoken to me more than twice, you probably know how much I love crime shows, especially Law & Order SVU. My Favorite Murder is that with some laugh-out-loud dark comedy sprinkled in. If you aren't into that, you'll know right away, but for those weirdos like me that are fascinated by crime shows and love a good laugh, you'll love Karen Kilgariff and Georiga Hardstark breaking down their favorite murder stories each episode. Also, the tagline is the best: "Stay sexy. Don't get murdered."

Death, Sex & Money

Death, Sex & Money was started as a way to share stories on three taboo topics that most people say are not up for discussion: death, sex and money. In their own words, "Death, Sex & Money is a show that gets very personal about the dilemmas we all share." Anna Sale, the host, is unapologetically inquisitive as she interviews people about the topics from which we usually shy away. 

What's your favorite podcast? Let me know in the comments!

Tech Talk: The Apple Watch

Tech Talk is a monthly series where I highlight pieces of technology that have helped streamline and improve my business and personal life. Let me know your favorite tech tools in the comments! 

I'm going to be honest with you—I love technology, but when the Apple Watch was released, I was skeptical. The price was way outside of my budget, and, as someone who's already glued to my phone, I was worried that having one would only help technology monopolize more of my time. But, when my mom so kindly gave me one for Christmas, I was excited to give it a shot. 

I've had it for three months now, and I've been pleasantly surprised by its ability to cut down on my tech-time instead of increasing it. I get a lot of questions from people asking if I think they're worth the investment, so I've decided to share the top Apple Watch features that have helped me run my business and my personal life more efficiently. 

Texting/Call Capabilities

I thought that the Apple Watch would make me more attached to my phone because you get notifications on your wrist when you get a call or text, but it's been the opposite. Because I get the messages straight to my wrist, it's freed me from having my phone nearby all the time. Now, as long as my phone in my apartment with me or in my pocket or bag when I'm out, I know I'll get any messages to my wrist and I can scan them and decide whether or not they need to be addressed on my phone right away. 

I also love the ability to answer phone calls on your wrist. Not only do I feel like James Bond, I also can catch up with friends or family on the phone while doing something else, like cleaning my room or cooking. 

Phone Finder

I lose everything. I mean EVERYTHING, and my phone is one of the biggest victims of my forgetfulness. The Apple Watch has a great feature to "ping" your phone anytime you misplace it, and I use it at least once a day. 

Activity Tracker

I was a big Fitbit fan for awhile. It helped me increase my exercise, but once I got out of the habit of wearing it, I never put it back on again. Because the Apple Watch does more than track my steps, I'm more diligent about wearing it every day. The activity tracker marks your active minutes and calories burned, and it helps remind me that every little bit of activity counts and adds up during the day. It's helped me get moving more, and I've lost 10 pounds since January because of it! 

I also love that I can connect with friends and family and get notifications when they complete workouts or hit their goals. Getting a message that my husband, brother or friends have completed a workout is the perfect extra bump of motivation when I'm having a lazy day!

Stand-Up Reminders

The activity tracker also sends you an hourly reminder to stand up if you haven't in the last 60 minutes. I get a little buzz on my wrist the last ten minutes of every hour if I have been sitting the whole hour. Working from home, this really helps remind me to get moving, even when I'm in the zone!

The Timer

I never would have imagined this would come in handy so much, but we cook so often that it does! Anytime I'm cooking and need to set a timer, I can say, "Hey Siri, set a timer for X minutes" and it starts right away. This hands-free tool has been so helpful while trying to juggle multiple tasks in the kitchen. 

Do you have an Apple Watch? What do you think about them? Let me know in the comments! 

Quick Copy Tip: When to Nix the Numbers

"Yes, what you say is crucial. But how you say it can make all the difference."

Amen, Copyblogger. Amen. They hit the nail on the head in this post

Sales copy is often packed with statistics and numerical information to illustrate a bigger point. But is that the best way? 

Consider this example from Copyblogger. Which would you rather read?

OPTION ONE: A typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day.

OPTION TWO: A medium-sized ‘butter’ popcorn contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries for lunch, and a steak dinner with all the trimmings — combined!

Option two is clearly more powerful because it uses a statistic to tell a story. Many audiences glaze-over when presented with a barrage of numbers, but most are attracted to and remember a relatable comparison - even if it holds no numerical evidence. 

How can this apply to your business? Consider impressive, "fun-fact" information that you can present to your customers in a more visual, dynamic way. For example:

  • If your restaurant wants to illustrate the number of happy customers it served last year:
    • OPTION 1: "We're honored to have served 36,500 happy customers last year!"
    • OPTION 2: "Last year, we were honored to serve enough people in our community to fill five hundred school busses!" 
  • If your Greek yogurt brand wants to illustrate its high-protein content: 
    • OPTION 1: An 8 oz. serving of our product has in 23 grams of protein!"
    • OPTION 2: "Just one serving of our Greek yogurt packs more protein than four eggs and a fraction of the fat."  

QUICK COPY FIX: Look through your website copy today. Are there places you're using numbers instead of illustration-infused copy? Are their claims that could be better backed by presenting the information in a new way? Let me know what you find in the comments!