You aren't boring. Maybe it's your "About Me" page.
1. Don't make it about you.
Shocking, I know. But it's true. While people are coming to your about page to learn about you, they're more likely coming to decide if they can relate to you. I always tell my clients that their about page isn't about them—it's about their ideal customer and what they can do for them.
For example, who do you want to buy a blender from?
Person A: "Opening in 2014, Blenders & Company was founded by a family of four living in Colorado. We've made more than 10,000 blenders."
Person B: "Smoothies, milkshakes, sauces and more. It's no secret we love blending. But, as our family began to reach for the blender at least three times a day, we realized how inconvenient they are—bulky, hard to clean. We created Blenders & Company for families like ours. Ones that blend more than anything else."
I don't know about you, but I'm going with person B. They seem to get me and the problems I'm facing. Except my problem is that I can't afford a Vitamix.
2. Do more than love coffee and your family.
If I read one more about page that says "I love coffee, music and my family." I'm going to scream. All of those things are great, but what about that differentiates you from the 29,301,283 people out there sipping caffeine and using Spotify?
Instead, consider facts about your personality that'll make you stand out. No one is going to say, "Remember that girl who really loves coffee?" What do you bring to the table that makes you unforgettable? Maybe sharing that I won a storybook contest about a flying spaghetti monster defeated by a pack of dogs isn't relevant per se, but you definitely won't forget it.
3. Go beyond the headshot.
Professional headshots are great, but sometimes once you've seen one you've seen them all. People buy from people, and after humanizing your brand/business with the relatable facts we've curated in #2, we're going to supplement it with photos.
So, I don't love coffee. In fact, I don't drink it at all. What I do love are potatoes, and I'm frequently telling people that I'm pro-potato or that I've never met a potato I didn't like. Memorable? Maybe.
BAM! How about now? Have you ever seen someone posing with a handful of potatoes? Now you have.
The point is, consider a photo of you doing something else outside of your headshot. You're more than a person smiling at their desk with their hair brushed. Show it.
4. Use storytelling to showcase your expertise.
If someone needs to see your resume, they'll ask for it or go to your LinkedIn page. Your about page doesn't need to be a rehashing of bullet points. You're proud of what you do though, and you shouldn't discount that. Weave some key points into your narrative strategically.
Here's one of my favorite examples from my girl Ashlyn Writes.
Bottom line— just be you. If you aren't funny, don't try to be. If you speak simply, don't drop in a bunch of blab like "nevertheless" and "perfunctory." If you're more formal, don't promise "to help a sistah out, yo."
5. Include a call-to-action.
So now your reader has gotten to know you. You've wow-ed them by how relatable you are, and they've enjoyed your (actually) fun facts. They've got a great picture of who you are, what you do and why you're good at it. Now what?
Tell them what to do. Chances are, if they've made it to the bottom of your about page, they're interested. So tell them what to do next. Typically, this is encouraging them to reach out by filling out your contact form, so don't assume they will—tell them to.