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Plan & Consulting

a.k.a. the “Tell Me What To Do & We’ll Do It” plan

 

You know marketing is important, but you just don’t have the cash to pass it off yet. We get it.

That doesn’t mean you have to go at it alone, though. We can work with you to build a smarter strategy to DIY.

We can show you (or whoever helps with your marketing) exactly what to do so you can stop blindly posting/writing/sharing and hoping something sticks.

As a planning client, you get…

  • a comprehensive month-by-month strategy tailored to your business.

  • the marketing expertise of an agency without a costly retainer (or, let’s be honest, without a true lack of industry knowledge)

  • the opportunity to work with someone who’s done food marketing for more than 30 successful food brands.

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Your Digital Hospitality Partnership could include…

 
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Social Media & Email Marketing

Facebook, Instagram, Pinterest, Yelp, Trip Advisor, Email Marketing — it’s a lot, right?

With 71% percent of consumers turning to social before making a purchase, you can't just plug up your ears and pretend it's not happening. Participation is imperative to remain relevant.

These days, you have to be smart about where you are, what you're saying and who you're saying it to. Otherwise you might as well be talking to a wall (a real one, not the Facebook kind).

For our planning clients, we’ll audit your current social media or email marketing efforts and give you a plan for when/where/how to post from now on.

 
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Website & Blogging

Your website is ground zero for your business.

If you own a restaurant or store, you probably poured over every detail of the interior design. If you sell a packaged product, you probably spent weeks on the packaging design. You know they're both important to improve your guests' experience.

The sad thing is, most restaurants don't extend that same courtesy to customers online.

For planning clients, we audit your current website and offer small changes/word swaps you could make on your own to create a big impact. We can also make a blog calendar for you to execute that improves SEO and tells your story better with every post.

With more than a decade of experience freelance writing experience — for places like The Huffington Post & Denver’s 303 Magazine — we know how to find and tell a damn good story. Let’s find yours.

 
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Internal + External Messaging & PR

We aren’t going to lie to you. There’s no industry quite as saturated as the food space.

But that doesn’t mean there isn’t room for you.

As a planning client, we audit your current business’ offering and messaging to see what parts of your story you may not be sharing enough with guests, the media, or even each other. It’s up to you to make the changes across your business, but we guarantee with us you’ll get a plan in place enhances your brand and grows your sales.

Audit can include marketing within your restaurant or business walls or your external communication (to press, to guests, to potential customers).