It doesn't matter if you own a restaurant, food blog, service or packaged product. You aren't only interacting with customers face-to-face anymore.
Whether you want them to or not, your customers are looking at you online. And every click they’re making is an opportunity to connect.
Capitalizing on these online marketing moments is what we call “digital hospitality.” And — thankfully — it doesn't have to be hard.
Hey there, I’m Alex.
After years of doing in-house marketing for some of the biggest restaurant groups in the southeast, I was left with an even bigger question — Who’s doing this for the small guys?
Social media, websites, blogging, email marketing, PR, online reviews… the digital marketing demands of today keep piling onto small business owners. And I wondered how the food folks running their own ventures (with already limited time and resources!) could possibly keep up.
I founded The 5th Sense so I could stop asking that question and start answering it instead.