a.k.a. the “Be My Marketing Team” plan
Most big food brands have a full-time marketing team. We know because we used to work on them.
But, a team isn’t possible for everyone. Instead, we shrink that team down to fit your needs and budget.
As a monthly partner, you get…
a comprehensive month-by-month strategy tailored to your business… and then we execute it for you.
the support of a marketing team without the burden of providing a full-time salary and benefits.
the marketing expertise of an agency without a costly retainer (or, let’s be honest, without a true lack of industry knowledge)
the opportunity to work with someone who’s done food marketing for more than 30 successful food brands.
the one-on-one attention your company deserves. We only work with a handful of partners per month.
Your Digital Hospitality Partnership could include a plan & execution of…
Social Media & Email Marketing
Facebook, Instagram, Pinterest, Yelp, Trip Advisor, Email Marketing — Who has time to manage all of that on top of running a business?
If you can’t make time, you need to hand it off to someone who can. With 71% percent of consumers turning to social before making a purchase, you can't just plug up your ears and pretend it's not happening. Participation is imperative to remain relevant.
These days, you have to be smart about where you are, what you're saying and who you're saying it to. Otherwise you might as well be talking to a wall (a real one, not the Facebook kind).
For partners, we’ll take the reigns and make sure your social media and/or email marketing are propelling your business goals, not detracting from them.
Website & Blogging
Your website is ground zero for your business.
If you own a restaurant or store, you probably poured over every detail of the interior design. If you sell a packaged product, you probably spent weeks on the packaging design. You know they're both important to improve your guests' experience.
The sad thing is, most restaurants don't extend that same courtesy to customers online.
Let's write a site that makes your customers stop hitting snooze and say, "Where have you been all my life?"
Let’s build out a blog that not only improves your SEO, it brings people back to your website time after time to learn more about your business.
With more than a decade of experience freelance writing experience — for places like The Huffington Post & Denver’s 303 Magazine — we know how to find and tell a damn good story. Let’s find yours.
Internal + External Messaging & PR
We aren’t going to lie to you. There’s no industry quite as saturated as the food space.
But that doesn’t mean there isn’t room for you.
As a marketing partner, we audit your current business’ offering and messaging to see what parts of your story you may not be sharing enough with guests, the media, or even each other. We’ll refine ALL of your messaging — online, in-person, to guests and to employees — to make sure that you’re talking about your business in a way that enhances your brand and grows your sales.
This can include…
external - press releases, menu copy, product copy, sales messaging, influencer events
internal - on-boarding manual, table-side talking points, investor communications
Need just one project won-and-done?
We can do that too. Just mention it in your message.