Don't commit social suicide.
"Twitter, Facebook, Instagram, Pinterest--
Where do I even start?"
"I'm spending all of this time on social media and not seeing any results."
"I know we need a blog, but I don't know what to write about."
Sound like you? With 71% percent of consumers turning to social before making a purchase, you can't just plug up your ears and pretend it's not happening. In the words of Mean Girls, "You can't not join social media. That's social suicide." Or something like that.
But we can make it easier. These days, you have to be smart about where you are, what you're saying and who you're saying it to. Otherwise you might as well be talking to a wall (a real one, not the Facebook kind).
I offer consulting packages where we can talk about your goals, deep-dive into those accounts, get them cleaned up, and make sure you have an executable plan for the upcoming months.
Looking for something a little more long-term?
Check out my editor-on-call package.
The Social Media
"Meat & Three" Package includes:
THE MEAT - Full Social Media Makeover
1. Deep-dive into your brand's messaging strategies, goals, likes and dislikes.
2. Social Media Makeover & Strategy -
like a full-facelift for your profiles - new tag-lines, header photos, automation tool suggestions, content calendar and growth strategy for Facebook, Twitter, Instagram and Pinterest to follow moving forward.
THE THREE - Supplemental Collateral
Great social strategy can speak for itself, but that doesn't mean it should. I suggest my clients supplement their social makeover with at least 3 pieces of fine-tuned collateral as an extension of their new brand voice, of their choice.
CHOOSE THREE FROM THE BUFFET:
blog post, blog strategy, social media landing page, sales email, press pitch email template, print promotional piece, social contest ideas, social ad campaign ideas, influencer outreach guide.
- 15 minute discovery call.
- Book start date, put down a 50% deposit.
- Complete client homework and deep-dive call together Friday before Monday start-date.
-Receive completed pieces by THAT Friday.
-Unlimited revisions for following 5 business days.
...but don't take my word for it.
"Empowered me to use my voice"
“I wholeheartedly recommend Alex as a consultant, wordsmith, and strategist because she has a gift with words and an in-depth knowledge of marketing, social media, and the food industry. I've spent too much time wondering what people want me to say; Alex empowered me to find and use my own voice instead. Brainstorming is one of Alex's (many) strengths. Not only did she develop a ton of great content ideas for me, but she also equipped me with tools that I can use to develop ideas on my own in the future."
— Kenan Hill, KenanHill.com
"Made sense for me & my biz"
“When I began my wedding planning business, I knew I wanted to manage my own social media, but I wasn’t sure how to get started. Alex was super knowledgeable and easy to work with. She helped me set up my accounts, and she was able to explain how everything worked in a way that made sense for me and my business. She even gave me a packet of information to reference moving forward on my own.”
— Suzanne Reinhard, Suzanne Reinhard Events
"One of our big traffic drivers"
“Alex was able to take our blog and social strategy from a project with a post or two to one of our biggest traffic drivers in only a few short months. She's always able to find the 'story' in everything, and she helped us craft a content calendar that balanced our business needs with telling stories that really engaged our audience outside of sales. With her help, our social media and blog were able to become powerful voices of the business."
— Michael Erickson, Fifth Group Restaurants