Your website is ground zero for your business.

If you own a restaurant or store, you probably poured over every detail of the interior design. If you sell a packaged product, you probably spent weeks on the packaging design. You know they're both important to improve your guests' experience.

The sad thing is, most restaurants don't extend that same courtesy to customers online.

Let's take a quick survey here. Are you sick of...

Sales pages that aren't converting?
Customers calling with the same questions? 
People reading your website and not "getting" it?
Trying to do this yourself, but it comes out stale, braggy, (or worse) blank?
Even worse — does your website make it hard for people to buy from or contact you?  

Let's write a site that makes your customers stop hitting snooze and say, "Where have you been all my life?" 


If you're putting it off, you're clearly dreading it.
So, why not hand it over to someone who... 

... already helped more than 30 food businesses refine their messaging
... logged almost 10 years of experience writing copy and strategy for food brands
... spent two years refining their branding and copywriting process for food businesses
... spends her (limited) free time as the food & booze editor of a magazine — no boring storytelling here!

Here's how it goes. The "Write Your Site" package includes...

  1. WEEK ONE: Deep-dive into your business' goals, competitors, likes and dislikes — includes a little homework and a 60 minute clarity call.
  2. WEEK TWO: Review the Messaging Bible — a "WHO/WHAT/HOW" document to keep in your back pocket for future projects, hires and more. 
  3. WEEK THREE: Review up to 6 pages of SEO and story-rich web copy, delivered in Google Doc
  4. WEEK FOUR: Submit unlimited edits for 5 business days (check-ins via email or phone each day)

*additional pages or shortened timeline will be subjected to an extra fee.

...but don't take my word for it.

“One of the best writers I've come across."

"Alex is one of the best writers I have ever come across. She has a fresh, clear style that can change words into engaging ideas and images. She has helped with our marketing strategy and web copy for all ten of our restaurants. Whenever I read something Alex has written about food, my mouth actually waters. Her passion for food and the restaurant industry translates into copy that always makes you hungry. When I move jobs, she comes with me."

— Jennifer Parker, Buckhead Life Restaurant Group

“Empowered me to use my voice."

"I wholeheartedly recommend Alex as a consultant, wordsmith and strategist. She has a gift with words and an in-depth knowledge of marketing, social media and the food industry. I've spent too much time wondering what people want me to say — Alex empowered me to find and use my own voice instead. Brainstorming is one of Alex's (many) strengths. Not only did she develop a ton of great content ideas for me, she also equipped me with tools to do it on my own in the future. 

— Kenan Hill, Food Photographer at

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